How far do you trust those five-star book reviews at Amazon.com and other book sites? Finlo Rohrer in the span style="font-style: italic;"BBC News Magazine/span a href="http://www.blogger.com/%20http://news.bbc.co.uk/2/hi/uk_news/magazine/8118577.stm"writes about the practice of span style="font-style: italic;"shill reviewing/span/a where individuals are paid to write positive reviews for a publisher. br /br /Other (rather nice!) terms for the practice include :br /span style="font-style: italic;"/spanblockquotespan style="font-style: italic;"Amazon bombing: Concerted effort to change Amazon sales rankings by simultaneously buying product/spanbr /br /span style="font-style: italic;"Sock puppetry: The act of creating a fake online identity to praise, defend or create the illusion of support for one's self, allies or company (New York Times)/spanbr /br /span style="font-style: italic;"Astroturfing: Formal political, advertising, or public relations campaigns seeking to create the impression of being spontaneous "grassroots" behaviour (Wikipedia)/spanbr /br /span style="font-style: italic;"Seeding: Process of placing viral marketing such as videos in forums etc/span/blockquoteOf course, we book buyers are really not so naive as to believe all the hype. Or are we?br /br /span style="font-size:78%;"(Picked up this story from Ellen Whyte's span style="font-style: italic;"Facebook/span page.)/spandiv class="blogger-post-footer"img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7912730-1908056602604899814?l=thebookaholic.blogspot.com'//div
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