Friday, September 25, 2009

How Britain Is Being ‘nudged’



Today’s idea: Brain and behavioral research is enlivening political and policy debate in both Britain and the United States. In Britain it appeals to both left and right. Politics | You’ve probably heard something of the fuss over Cass R. Sunstein, right, President Obama’s newly confirmed regulatory adviser and Glenn Beck target who thinks government can guide people to make better choices for their own and the general good. Now read about how his ideas are being taken up in Britain — by both si...
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