Tuesday, December 1, 2009

Aol Rebrands Sphere As Surphace



Blog content engine Sphere, which was acquired by AOL in 2008, is rebranding itself as Surphace. According to a blog post on the site, Surphace’s name is a better fit with next year’s product roadmap for the content platform. The post explains that Surphace will include the beta version of its self-serve platform S4 (it’s currently in alpha); SurphBoard, which is an updated editorial user interface for larger partners; a URL shortener; real-time conversation threads or “surphing;” and...
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