There's some filthy marketing going on, even for Starbucks.
As a business ploy, it isn’t a bad idea. The big beef some people have with the chain is that they’re (a) the Wal-Mart of coffee, and (b) you can’t walk down a block without seeing three of them. This “stealth” approach aims to solve both issues.
My concern, their coffee tasting like shit, has yet to be addressed.
However, despite the aims of what I like to call “Operation Main Street”, it has one simple flaw: it hinges on consumer ignorance. Now, granted – lots of business plans do. From diet pills to fast food, big money is made by either omitting facts like calorie counts, or by making fairly radical false claims. The claim Starbucks is trying to make, that these stores are just like a mom and pop shop, is just as radical and false as the claim Acai Berries will help you lose weight.
Read more about the Starbucks fake neighborhood coffee shops here.
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